[PDF.65xb] A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

[PDF.fd94] A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A/B Testing: The Most  Dan Siroker, Pete Koomen epub
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 | #106820 in Books |  Wiley |  2013-08-19 | Original language:English | PDF # 1 |  9.40 x.72 x6.20l,1.20 | File type: PDF | 208 pages

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||21 of 21 people found the following review helpful.| Fun non-technical introduction to A/B testing|By Ron Kohavi|As someone who has been running controlled experiments (e.g. A/B tests) for over 10 years at and Microsoft, I found it fun to read with motivating examples that are easy to understand by anyone thinking of trying A/B testing.

This is a book that is great to convince an org to try A/B testing, but don't ex|From the Inside Flap||The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers. |What's the solution? A

How Your Business Can Use the Science That Helped Win the White House

"Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today."
—MARISSA MAYER, CEO of Yahoo!
You easily download any file type for your gadget.A/B Testing: The Most Powerful Way to Turn Clicks Into Customers   |  Dan Siroker, Pete Koomen. I was recommended this book by a dear friend of mine.

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