[PDF.65ah] Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
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Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
Gregory Cristal
[PDF.wv79] Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
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| #621529 in Books | 2014-01-04 | Original language:English | PDF # 1 | 9.00 x1.35 x6.00l,1.74 | File type: PDF | 596 pages||12 of 12 people found the following review helpful.| A Decent Industry Overview Marred by Incomprehensibly Bad Writing|By Just Some Guy|This book is a useful high-level overview of the digital advertising/marketing space. It offers good insights into certain job functions within that ecosystem, most specifically media planners, media buyers, and ad traffickers. It also offers a good general overview of the core ad types and the|About the Author|Gregory Cristal is an expert consultant in third party ad serving, cross channel ad delivery (including TV) and tracking technologies, working in the industry of digital advertising since 2004. His previous employers include Yahoo!, Travelocity
Understand the marketing revelation that commercialized the Internet.
Ad Serving provides a commercial infrastructure to the internet, spanning all sites, and touching all users, all the time.
Ad Serving gives marketers the ability to deliver and measure their ads for exceptionally low cost, revealing the true value of the ad space they pay for.
Utilizing cookie and page-level analysis, marketers can build vast pools of pseudonymous dat...
You can specify the type of files you want, for your device.Ad Serving Technology: Understand the marketing revelation that commercialized the Internet | Gregory Cristal. A good, fresh read, highly recommended.
