| #2101947 in Books | 2011-12-06 | 2011-12-06 | Original language:English | PDF # 1 | 9.00 x.56 x6.00l,.82 | File type: PDF | 232 pages||0 of 0 people found the following review helpful.| Interesting, but dated.|By Customer|A good primer for agile marketing...some sections were repetitive. Web 2.0 was dated, but I read this in 2016.|1 of 3 people found the following review helpful.| Refreshing read|By BKlopfer|As a business owner I found the book to be thoughtful and informative - I was intrigued by the use of|About the Author|Michelle Accardi-Petersen is Vice President of ePlatform Marketing at CA Technologies. Michelle started her career after university at Infresco Corporation, an independent software subsidiary of CA focused on revitalizing legacy applications, wh
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how.
Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that ...
You easily download any file type for your device.Agile Marketing | Michelle Accardi-Petersen. Just read it with an open mind because none of us really know.
