[PDF.92zb] Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

[PDF.dl62] Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

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 | #833264 in Books |  Gower Pub Co |  2012-12-05 | Original language:English |  10.00 x7.00 x1.00l,.0 | File type: PDF | 256 pages

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||About the Author|Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and m

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value potential, the greater t...

You can specify the type of files you want, for your gadget.Behavior Space: Play, Pleasure and Discovery as a Model for Business Value   |  Alexander Manu. I was recommended this book by a dear friend of mine.

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