[PDF.68fb] Brand Media Strategy: Integrated Communications Planning in the Digital Era
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
A. Young
[PDF.kn18] Brand Media Strategy: Integrated Communications Planning in the Digital Era
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| #1010798 in Books | 2016-08-23 | 2016-08-23 | Original language:English | PDF # 1 | 9.25 x.62 x6.10l,.0 | File type: PDF | 246 pages||0 of 0 people found the following review helpful.| great!|By Customer|is really great! a bit old in some references, but the beautiful thing about good strategy books is that some concepts never turn old!|0 of 0 people found the following review helpful.| A book for grown-up marketing practitioners|By Customer|An excellent read, although tough going at times, which is not sur|||"Antony is a renaissance media executive, as clearly illustrated by his incisive, informative and very interesting take on one of the most important new media functionalities." - Mike Donahue, Executive Vice President, AAAA |"The beauty of this book is it do
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
You easily download any file type for your device.Brand Media Strategy: Integrated Communications Planning in the Digital Era | A. Young. A good, fresh read, highly recommended.
