[PDF.87ei] Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

[PDF.oy62] Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

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 | #505661 in Books |  John Wiley Sons |  2010-12-21 | Original language:English | PDF # 1 |  8.70 x.53 x5.67l,.53 | File type: PDF | 208 pages

 | John Wiley Sons

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||0 of 0 people found the following review helpful.| An Eye Openner|By Kip Howard|For the non business person (me included) this book brought forth the complexities business must deal,with when it comes to,intellectual property. It is also,the story of how out of the box thinking and good old common sense reap long and short term rewards.|0 of 0 people found the following review helpful.| This book is| |"This is a book as much about teams and organizations managing conflict brought on by significant change as it is about intellectual property (IP). Intertwined throughout a series of engaging and personal stories - showing how Microsoft instituted a strategic

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

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You easily download any file type for your device.Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy   |  Marshall Phelps, David Kline.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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