[PDF.37vt] Customer Engagement: Contemporary issues and challenges

Customer Engagement: Contemporary issues and challenges

[PDF.lg68] Customer Engagement: Contemporary issues and challenges

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 | #2633421 in Books |  2015-12-23 | Original language:English | PDF # 1 |  9.21 x.75 x6.14l,.0 | File type: PDF | 314 pages

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||About the Author||Roderick J. Brodie is a Professor at the Department of Marketing University of Auckland, New Zealand. |Linda D. Hollebeek is a Senior Lecturer at the Graduate School of Management, University of Auckland, New Z

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement?
You can specify the type of files you want, for your gadget.Customer Engagement: Contemporary issues and challenges   |  From Routledge. A good, fresh read, highly recommended.

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