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Customer Relationship Management
William Wagner, Michael Zubey
[PDF.no64] Customer Relationship Management
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| #2668248 in Books | 2006-11-07 | Original language:English | PDF # 1 | .35 x7.38 x9.28l,.74 | File type: PDF | 216 pages||About the Author|Professor Wagner has been teaching, consulting, and conducting research in Information Systems since 1988. He is an Associate Professor of MIS and has been on the faculty of Villanova University since 1991 where he has been a leader in developin
Customer Relationship Management (CRM) is a growing area for businesses around the world. Despite the many difficulties in implementing these complex systems, the benefits of CRM are well-documented, and it has grown to be a huge industry in and of itself. With this, there is a demand for skilled employees and knowledgeable graduates. Students and employees must gain a better understanding of how CRM works in order to be viable in the workforce. This book provides detail...
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