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| #814169 in Books | New Year Publishing | 2010-10-28 | Original language:English | PDF # 1 | 8.60 x1.00 x5.60l,.94 | File type: PDF | 224 pages | ||0 of 0 people found the following review helpful.| Great information for framing the technological changes in marketing.|By M. H. Hanley|A lot has changed in terms of technology that facilitates buying decisions, but some intrinsic truths remain. This book helps frame those changes with real examples and implementation strategies for business today. From online marketing to continuous optimization, this book is a practical im|About the Author|Steven Woods has been a leader in the current transformation of marketing since 1999 when he co-founded Eloqua. Through his work with hundreds of today's most innovative marketers, he has guided, been involved with, and written about many aspect
Marketing is undergoing a major shift that has been brought on by the change in the way people find and consume information. Whether it is Google s ability to make the information resources of the Internet searchable or social media s ability to connect people with peers for credible opinions on products and services, the way in which we access information and search for products has fundamentally changed.
As this transition happens, marketing and sales teams must reac...
You can specify the type of files you want, for your device.Digital Body Language | Steven Woods. Which are the reasons I like to read books. Great story by a great author.
