[PDF.56lt] Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

[PDF.kt60] Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

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 | #2299100 in Books |  imusti |  2015-03-28 | Original language:English | PDF # 1 |  9.21 x.51 x6.14l,.0 | File type: PDF | 236 pages

 | Kogan Page

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||1 of 1 people found the following review helpful.| Everything You Need to Optimize Growth Through E-commerce|By Phil Buckley|Online selling of goods and services (e-commerce) is a sustainable source of growth in today’s digitally-driven world. Leading Digital Strategy provides a thorough, comprehensive, and practical roadmap for optimizing customer engagement and sales through this channel.

Bones and Hammersley| |"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and lead

As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.

Leading Digital Strategy explains what makes a digital operation successful and explores how to align organizational structure with wider goals and impl...

You easily download any file type for your device.Leading Digital Strategy: Driving Business Growth Through Effective E-commerce   |  Christopher Bones, James Hammersley. A good, fresh read, highly recommended.

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