[PDF.44kr] Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
John Caples
[PDF.dy49] Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
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| #640665 in Books | 2011-10-20 | 2011-09-22 | Original language:English | PDF # 1 | 8.75 x5.75 x.50l,.55 | File type: PDF | 256 pages||4 of 5 people found the following review helpful.| An incredible book that's still relevant|By Susanna Hutcheson|John Caples explains how he came to write his famous ad, "When I sat down at the piano . . ." and many other great little tidbits. He shares how to write effective headlines (make sure they build curiosity and offer a reward.) While I'm a seasoned copywriter and writer, I never tire of reading the masters. And Caples
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions — each tested with decades of experience — that can be immediately applied to every medium and style of advertising. During his six-decade career at the top advertising fir...
You can specify the type of files you want, for your gadget.Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) | John Caples. I was recommended this book by a dear friend of mine.
