[PDF.45iw] Social Media Campaigns: Strategies for Public Relations and Marketing
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Social Media Campaigns: Strategies for Public Relations and Marketing
Carolyn Mae Kim
[PDF.qi20] Social Media Campaigns: Strategies for Public Relations and Marketing
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| #462106 in Books | Carolyn Mae Kim | 2016-07-07 | Original language:English | PDF # 1 | 9.02 x.42 x5.98l,.0 | File type: PDF | 194 pages | Social Media Campaigns Strategies for Public Relations and Marketing||0 of 0 people found the following review helpful.| Loved this book - as a PR professional I'm always ...|By Caitlin R.|Loved this book - as a PR professional I'm always looking for ways to widen my expertise for clients. It really did teach me practical ways to make a difference for them and I am so excited to pass this along to my colleagues!|About the Author||Carolyn Mae Kim is an assistant professor of public relations at Biola University. Her research specialties include credibility, digital strategy, media ecology and public relations education.
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather th...
You easily download any file type for your gadget.Social Media Campaigns: Strategies for Public Relations and Marketing | Carolyn Mae Kim. A good, fresh read, highly recommended.
