[PDF.38ds] Summary: The Future of Competition: Review and Analysis of Prahalad and Ramaswamy's Book

Summary: The Future of Competition: Review and Analysis of Prahalad and Ramaswamy's Book

[PDF.ia60] Summary: The Future of Competition: Review and Analysis of Prahalad and Ramaswamy's Book

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 | #8533943 in Books |  2016-09-09 |  2016-09-09 | Original language:English |  6.00 x.10 x4.02l, | File type: PDF | 42 pages

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The must-read summary of C.K. Prahald and Venkat Ramaswamy's book: "The Future of Competition: Co-Creating Unique Value with Customers".

This complete summary of the ideas from C.K. Prahald and Venkat Ramaswamy's book "The Future of Competition" shows how commercial advantage used to be created by manufacturing a better product. Nowadays, value comes from the experiences of customers. In their book, the authors explain the basic principles of co-creation an...

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