[PDF.55ku] The Ad War: A Look Into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers

The Ad War: A Look Into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers

[PDF.ai97] The Ad War: A Look Into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers

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 | #4796593 in Books |  2014-05-23 | Original language:English | PDF # 1 |  9.02 x.47 x5.98l,.67 | File type: PDF | 224 pages

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||1 of 1 people found the following review helpful.| Interesting read|By Magnus|Step by step this book takes you through the history of online advertising and exposes the key failings of the current system. It will be interesting to see if the recommendations made here are adopted by the advertising industry.|2 of 2 people found the following review helpful.| A useful primer that's short on solutions |"This book is both provocative and extremely timely. And Matt doesn't hate advertising. He loves it. His book is about saving advertising from itself. It's also extremely educational and lays out all the different types of digital media in a detailed way

Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet.

You can specify the type of files you want, for your gadget.The Ad War: A Look Into the Multi-Billion Dollar Advertising Industry and How They Waged War Against Their Own Consumers   |  Matt Hrushka. A good, fresh read, highly recommended.

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