The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
[PDF.qm88] The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
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| #180542 in Books | Jossey-Bass | 2010-09-28 | Original language:English | PDF # 1 | 8.55 x.84 x5.80l,.79 | File type: PDF | 240 pages
| Jossey-Bass
||1 of 1 people found the following review helpful.|
Great Ideas on Harnessing the Power of Social Media |
By George Rodriguez - Nonfiction Author |Jennifer Aaker and Andy Smith are clear that their goal in writing The Dragonfly Effect was to help the reader harness social technology to meet their goals. While the use of animal-themed literary devices to make business points could be worn out after penguins, mice, beavers and hedge|
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Exclusive: Q&A with Authors Jennifer Aaker and Andy Smith
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any dir...
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