[PDF.63ll] The Experts' Guide to the K-12 School Market

The Experts' Guide to the K-12 School Market

[PDF.ro40] The Experts' Guide to the K-12 School Market

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 | #3448859 in Books |  2002-03-01 | Ingredients: Example Ingredients | PDF # 1 | File type: PDF | 400 pages

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||From Library Journal|In the 2000-01 school year, there were over 14,000 public school districts and over 111,000 public and nonpublic schools across the United States. Targeting products to this multibillion-dollar market is more challenging than ever, given its

This book answers a long-standing need for insight, ready reference, and perspective for those companies selling products and services to schools and libraries. Written by 72 of the industry's leading experts in market statistics and analysis, product development, marketing and sales, new and experienced marketers alike will find practical tips, techniques and tactics for developing and growing a profitable school customer base.

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