[PDF.32za] The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
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The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
David L. Rogers
[PDF.dt70] The Network Is Your Customer: Five Strategies to Thrive in a Digital Age
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| #176459 in Books | Yale University Press | 2012-11-13 | Original language:English | PDF # 1 | 9.20 x1.00 x6.10l,.85 | File type: PDF | 336 pages | ||0 of 0 people found the following review helpful.| Excellent, practical guide; applicable to any business|By Eric Jensen|When I first picked up this book by David Rogers, (a professor at Columbia Business School), I thought it was yet another introduction to social communication technologies for wary corporate managers. Boy, was I wrong!
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"Level-headed advice for companies contemplating a leap into the digital arena."—Kirkus|
"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."—Jeff Jarvis, author of What Would Google Do
"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."—Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the...
You can specify the type of files you want, for your gadget.The Network Is Your Customer: Five Strategies to Thrive in a Digital Age | David L. Rogers. A good, fresh read, highly recommended.
