[PDF.62by] The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

[PDF.pm03] The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

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 | #2242069 in Books |  2016-09-19 | Original language:English | PDF # 2 |  9.25 x6.50 x2.25l,.0 | File type: PDF | 806 pages

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||1 of 1 people found the following review helpful.| A crucial resource|By P. Harney|A crucial resource for anyone who wants to learn how advertising is changing and where it’s going. Wonderfully readable series of insights from an impressive group of professionals and academics. From Northwestern University’s Judy Ungar Franks sharing illuminating descriptions of paid, owned, and earned media in Volume 1, to Rishad| |"This two-volume set concerns the numerous changes that have occurred in advertising as a result of new technology, social media, and interactive consumers. . . . The chapters are informative and easy to read. Summing Up: Recommended. Upper-division undergradu

The era of "big data" has revolutionized many industries―including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about―and examples of―current and forward-looking theories and practices in advertising.

• Provides easy-to-read, accessible insights from both academic and industry experts that create frameworks for thinking about how to effectively connect with consumers today

• E...

You easily download any file type for your gadget.The New Advertising [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era   |  From Praeger. I really enjoyed this book and have already told so many people about it!

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