[PDF.64qg] The Video Game Industry: Formation, Present State, and Future (Routledge Studies in Innovation, Organization and Technology)

The Video Game Industry: Formation, Present State, and Future (Routledge Studies in Innovation, Organization and Technology)

[PDF.rv81] The Video Game Industry: Formation, Present State, and Future (Routledge Studies in Innovation, Organization and Technology)

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 | #3011531 in Books |  Routledge |  2012-07-17 | Original language:English | PDF # 1 |  9.00 x6.25 x.75l,1.10 | File type: PDF | 282 pages

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||0 of 0 people found the following review helpful.| Three Stars|By KELLI DUCLOUX|This book gave a good history of the industry. It was helpful for my son's college class.|3 of 4 people found the following review helpful.| Excellent|By Marius|It's the state of the art in the videogame industry studies. I recommend it broadly. It's citations are all from good sources and the resea|About the Author||Peter Zackariasson is an associate professor in marketing at the University of Gothenburg, Sweden. |Timothy Wilson is Adjunct Professor of Marketing and Management at Umeå University, Sweden.

The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is still stigmatized as frivolous and ‘only’ game oriented, those who grew up with video games are changing things, especially research agendas, the accep...

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