[PDF.13eu] Users, Not Customers: Who Really Determines the Success of Your Business
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Users, Not Customers: Who Really Determines the Success of Your Business
Aaron Shapiro
[PDF.zd74] Users, Not Customers: Who Really Determines the Success of Your Business
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| #924544 in Books | Portfolio Trade | 2013-07-30 | 2013-07-30 | Original language:English | PDF # 1 | 8.40 x.71 x5.50l,.51 | File type: PDF | 256 pages | ||5 of 5 people found the following review helpful.| If your still thinking "customers" you missed the curve.|By Steve Graham|As a broad based Technologist by trade, it always surprises me when other professionals in my industries miss a huge paradigm shift. We are, after all, technologists. But sometimes we fail when we make subjective assessments about technology usefulness while ignoring the change it could make in the lives||“A much-needed, incisive guide to creating a genuinely appealing digital presence.”|—Publishers Weekly||“Users, Not Customers is so interesting and important... Mr. Shapiro has produced something o
If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they have never spent a dime. Become indispensable to users and the profits will follow.
You can specify the type of files you want, for your gadget.Users, Not Customers: Who Really Determines the Success of Your Business | Aaron Shapiro. A good, fresh read, highly recommended.
