[PDF.11su] Video Game Marketing: A student textbook
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Video Game Marketing: A student textbook
Peter Zackariasson, Mikolaj Dymek
[PDF.kv77] Video Game Marketing: A student textbook
Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek epub Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek pdf download Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek pdf file Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek audiobook Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek book review Video Game Marketing: A Peter Zackariasson, Mikolaj Dymek summary
| #2242271 in Books | Routledge | 2016-10-01 | Original language:English | PDF # 1 | 9.00 x6.00 x.50l,.0 | File type: PDF | 164 pages | Routledge||||‘The divide between videogame marketing and videogame development has stood cavernous. In this text, Zackariasson and Dymek simultaneously forge new connections between these worlds and bridge gaps between games as art and games as business. In
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
You can specify the type of files you want, for your device.Video Game Marketing: A student textbook | Peter Zackariasson, Mikolaj Dymek. A good, fresh read, highly recommended.
