[PDF.44wy] Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands
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Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands
Bruce McGechan
[PDF.pw70] Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands
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| #611380 in Books | 2013-10-01 | 2013-10-01 | Original language:English | PDF # 1 | 9.00 x.90 x6.00l,1.50 | File type: PDF | 418 pages||3 of 3 people found the following review helpful.| Invaluable guide for anyone involved in marketing wine today|By Tim Grogan|Overwhelmed by the changes in wine marketing over the last few years? Confused by the plethora of advice and paucity of assistance you are getting? Finally, here's a book that cuts through it all to deliver a practical, step-by-step guide to marketing wine online.
As a degreed winemaker and o|About the Author|
Bruce McGechan has consulted wine businesses large and small, from one edge of the world to the other. He is the founder and managing director of WineMarketingPros.com, an internet wine marketing advisory firm based in New Zealand.
If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small" In the new, wired realm of marketing and customer relations, the qualities that make small businesses distinctive, like personalized service, deep product knowledge and authentic interest, matter more than ...
You easily download any file type for your device.Wine Marketing Online: How to Use the Newest Tools of Marketing to Boost Profits and Build Brands | Bruce McGechan.Not only was the story interesting, engaging and relatable, it also teaches lessons.
